Steam's 30% cut is clearly unpopular, so if Epic really can sustain a store on 12%, it may attract more developers and publishers in the long run. How much money does Steam take from sales? The sales often start on Thursday, presumably so they can run over the weekend, and run between six and eight days. Valve builds its sale schedule around the Steam Summer Sale and Steam Winter Sale, which means there's a major sale every six months with a smaller sale in between. Generally launch discounts should be around 10% to 15%. Launch discounts start once your title is released on Steam and will last for 7 days. The Easter Sale 2021 will run until April 5! The full list of our games that are on sale can be viewed on our Steam Publisher page here. Happy Easter! To celebrate we're having a huge sale and you'll find up to 60% off most of our games!. Head to the site and you'll be greeted with a big, friendly countdown timer that estimates when the next Steam Sale is going to go live. Steam famously doesn't announce sales in advance, but fortunately they stick to a pretty predictable schedule.
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